Hey readers, This is Ayush Sharma. Today we’ll talk about the new features of Facebook.
The dating service will be a separate part within the Facebook app and will connect you to no-Facebook friends looking for romantic connections.
Your company is rapidly losing out on the trust factor, there is a worldwide outrage against your practices and people are even vouching to boycott you completely. Normally, one would, in such case, sit back and approach things subtly- however, that’s not how Facebook does things. At the annual F8 Conference held in San Jose, CEO Mark Zuckerberg took the stage and made a hoard of announcements on how the Facebook empire will shape up in the coming few months. Amongst all that was revealed on the first day of the conference, one announcement that clearly took the cake was that Facebook will now have its own dating service within the Facebook app itself. Guess it’s time we move on from Tinder after all.
Facebook’s new service, simply called ‘Dating’ will be a part of the regular Facebook app. Dating will let Facebook users create a separate profile from within the parent app to pursue romantic connections. The two profiles, at no point will interact with each other which means that your activities on Dating will neither be visible to your friends nor anything will appear on your regular news feed.
Building contacts on Dating will also be an experience that will have nothing to do with your regular Facebook profile, revealed Zuckerberg. According to Tech Crunch’s report, Dating will never match you with any of your Facebook friends. Instead, the service will use “dating preferences, things in common, and mutual friends” to find romantic connections. You will also be able to find romantic interests via shared Groups and Events. That means, if you’re attending, say, a play and would want to look for other people attending the same event and interested in building romantic connections, just ‘unlock’ the Dating feature through the event page and you’ll be good to go!
Once connected through Dating, users will be able to communicate through a separate inbox that will not be linked to Facebook’s messenger. However, unlike Messenger, users will only be able to send text messages to each other initially. Zuckerberg revealed that this is being done to ensure safety on the platform, reported Tech Crunch.
Facebook’s timing of launching a dating service comes across as surprising, to say the least. On one hand, the company is still reeling from accusations on its methods of collecting user data. On the other hand, it has announced a service whose very basis is building relationships through collected user data. We wonder if it’s really a smart decision after all.
Zuckerberg also announced that Dating is meant for building meaningful relationships and not just for casual hookups, thus taking a dig at the business models of dating apps like Tinder. While Facebook’s space promises to be different than other players out there, the company’s entry into the dating space could well bring about dark clouds for the competition. Facebook will start testing the service later this year.
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